The biggest power is hidden in SIMPLICITY. Polina, born in Germany, is an archaeologist by training, with a Doctorate in Classical Archaeology from the University of Heidelberg in Germany.

Savoir Joaillerie

Vibrant and eccentric Berlin has additional facets providing effortlessly delicate and elegant style, but always urban and innovative at the same time. The Berlin based Savoir Joaillerie captures the creative spirit of the city in its stunning jewellery pieces.


Founded by designer Rachel Shaw, RUIFIER is a fashion and fine jewellery brand comprised of two complementary lines. The name RUIFIER is derived from the old English word ‘Reify’, which means to create a tangible object from an abstract idea.

Inhorgenta Award 2017: addore is the Retailer of the year

After the flurry in Paris, Las Vegas and Basel, Munich also received its “jewelry Oscar”. This year, the expert jury of Inhorgenta, consisting of leading industry experts, journalists, designers and celebrities, has chosen the best of the best in six various categories.

Ear jacket – never out of style

Our favorite jewelry trend this season is the ear jackets … and we have a feeling you’ll love it too! May be you heard about it already, may be have seen it, may be not yet.

new in addore

We are pleased to inform you that our collection continues to grow with new names. Our new designer Pamela Love is very much keen on using only sustainable methods in production of her jewelry.

Emotional Jewerly by Alison Lou

Alison Chemla is the creative director and designer of Alison Lou, a fine jewelry brand inspired by the deceptive simplicity of modern communication. Her signature first collection is a thoughtful and cheeky commentary on the expression of feelings–from the banal to the intimate–through the language of emoticons.

The Animal Kingdom of Marc Alary

Marc Alary is a French born, New York based jewelry designer who launched his first fine jewelry collection in November 2009. Marc Alary’s debut collection of animal jewelry in gold and precious stones, entitled Ménagerie draws its inspiration from childhood, where an array of antiques and trinkets remain vividly alive in Alary’s memories and were […]

Neugestaltung eines Juweliers

Ein kleiner Raum in allerbester Lage im Zentrum Münchens wird zum Altarraum für exquisiten Schmuck aus aller Welt. Eine Inszenierung musste her, eine Umkehr der Sehgewohnheiten, eine große Geste, die alles zentriert und den Fokus des Besuchers auf den Schmuck lenkt.